About · imarket2web
I'm Alena Porokh, an SEO specialist in Poznań
imarket2web is a one-person SEO and web studio in Poznań, Poland, run by Alena Porokh. It helps service businesses get found in Google, Google Maps and AI assistants such as ChatGPT.
Most agencies sell you a retainer and send a dashboard. I send you customers, and I tell you exactly what I did to get them.
Why do I work alone?
I work alone on purpose: the person who audits your site is the person who writes it, sets up the tracking and answers the phone. Nothing gets lost in a handover, because there isn't one.
When you hire a studio, you usually meet the senior person once and then get handed to a junior. Here, you always talk to me.
It is also a real limit. I take on a small number of projects at a time, so I can give each one full attention.
Experience behind the work
I have worked in SEO and content since 2020, mostly for businesses where one missed call is real money. Before starting imarket2web, I spent years inside software and game-development companies.
- 2020 - now · Founder, imarket2web. SEO, websites, Google Business Profile and AI search visibility for service businesses in Poland, Czechia and Estonia.
- SEO Content Manager, LaSoft. Content strategy and SEO articles for a software development company. Author page: Alena Porokh on the LaSoft blog.
- Marketing copywriter, Kevuru Games. SEO content and service pages for a game art studio selling to the US and Poland. Read the Kevuru Games case study.
In SEO and content
Written, not translated
Campaigns run in all three
Working across Europe
The whole path a customer takes to reach you
My work covers everything between a search and a phone call. That means a fast website and a Google Business Profile that shows up in the map pack. It also means content that answers real searches, and tracking that proves which part made the phone ring.
Your customers have already changed how they search
More people now ask ChatGPT or Google's AI for a recommendation instead of scrolling through links. I make sure your business gives those assistants clear facts to work with.
I have been working on AI search visibility since 2025. Nobody can guarantee that an AI will recommend you, but clear facts, structured data and direct answers improve the odds.
Who I work with
I work mostly with service businesses where every booking counts: beauty and wellness studios, tattoo studios and B2B companies.
- Permanent Guru, permanent makeup and nails, Poznań
- Massage4You, massage and wellness, Poznań
- Stin Tattoo Studio, tattoo studio, Prague
- Beauty Massage, massage studio, Prague 4
- Migrona OÜ, international freight forwarding, Tallinn
- Kevuru Games, game art and development, USA and Poland
"Working with Alena helped me explain what Permanent Guru actually does, and what makes each treatment different. She took the time to understand how I work, and turned that into content that sounds like me rather than like an advert. What I value most is her eye for detail, and how much care she put into getting my voice right."
A typical result looks less dramatic than agency case studies, and more useful. A studio that couldn't tell which marketing brought clients now sees every booking and knows which page produced it.
AI does the volume. I do the judgment.
Why one person can do this
I use modern tools heavily. That is why one person can deliver what used to take a team. Nothing goes live that I haven't checked myself, and you will never get generated filler with your name on it.
What that costs me
I tell you when something won't work. If your budget is better spent on photos than on SEO this quarter, I'll say so, even though it costs me the work.
Where else to find me
- Alena Porokh on LinkedIn
- imarket2web on LinkedIn
- imarket2web on Google Maps
- Articles on the LaSoft blog
Business details: imarket2web, Olena (Alena) Porokh, NIP 9721328238, Poznań, Poland · +48 516 492 854 · imarket2web@gmail.com
Let's talk about your business
Thirty minutes, free. Tell me what you sell and where you want to be found, and I'll tell you which part is actually broken.