AI SEO: help ChatGPT and Google's AI describe your business correctly
AI SEO is the work of making a business easy for AI assistants to understand, describe and recommend. It covers ChatGPT, Gemini, Perplexity and Google's AI Overviews. I do it for service businesses, as part of a normal SEO strategy, from €300.
Written and delivered by Alena Porokh, SEO specialist, Poznań
Last updated: September 2026
What is AI SEO?
AI SEO is search optimization for answers instead of links. Someone asks an AI assistant: "which massage studio in Poznań is good for back pain?" The assistant writes one answer and names a few businesses. AI SEO makes your business one of the names it can pick, and makes sure the facts it repeats are right.
The field goes by several names. They describe the same work from slightly different angles:
| Term | Short form | What it means |
|---|---|---|
| AI SEO | - | The umbrella term: optimizing for AI-generated answers |
| Generative engine optimization | GEO | Optimizing for tools that generate answers, such as ChatGPT and Gemini |
| Answer engine optimization | AEO | Structuring content so any engine, including Google, can lift a direct answer from it |
How is AI SEO different from classic SEO?
Classic SEO earns a position in a list of links. AI SEO earns a mention inside a written answer. The foundations are shared, but the finish is different.
| Aspect | Classic SEO | AI SEO |
|---|---|---|
| Goal | Rank a page in the top 10 links | Be named and described correctly in an AI answer |
| What the engine reads | Pages, links, keywords | Facts about your business from many sources, plus your pages |
| What wins | Relevance and authority | Clear, consistent, quotable facts |
| Unit of content | A page | A passage that answers one question |
| How you measure | Rankings, clicks | Mentions, citations, accuracy of what AI says about you |
AI assistants still rely heavily on search indexes and on well-structured websites. So AI SEO is not a replacement for SEO. It is SEO finished properly: the same site, made easier for a machine to quote.
Can anyone guarantee that ChatGPT will recommend you?
No. There is no ranking dial for ChatGPT, and anyone selling you one is guessing. AI answers change with the question, the user and the model version.
What this work does is improve the odds. It makes your business unambiguous, your facts machine-readable, and your answers the clearest available on the question. I show you what AI assistants say about you before and after, so you can judge the change yourself.
What AI SEO work includes
I work on six things. Each one makes it easier for an AI assistant to identify your business and repeat accurate facts about it.
Entity clarity
An AI assistant has to know that "your studio", "your name" and "your address" are one business. I write one clear description of who you are, what you do and where, then use it consistently everywhere.
Structured data
Schema markup tells machines your business type, services, prices, location, opening hours and founder in a format they read reliably. I add it to every important page and test it in Google's Rich Results Test.
Answer-first content
Each service page opens with a direct answer of one or two sentences, then the details. FAQ sections cover the real questions your customers ask. These passages are what AI Overviews and ChatGPT tend to lift.
Consistent profiles and citations
AI assistants cross-check your website against your Google Business Profile, LinkedIn, directories and review sites. I align name, address, phone, services and description across all of them, so no source contradicts another.
llms.txt and crawl access
llms.txt is a short file that summarizes your site for AI tools. I write it, and I check that your robots.txt does not block the crawlers you want reading your site.
Measuring AI mentions
I ask ChatGPT, Gemini, Perplexity and Google's AI Mode the questions your customers ask, before and after the work. You get a simple record: were you mentioned, were the facts right, and which sources were cited.
Who needs AI SEO?
AI SEO pays off when your customers research before they buy, and ask questions in full sentences. That is most service businesses with a considered purchase.
- Studios and clinics where clients research for weeks before booking, such as permanent makeup or tattoo
- B2B services where a buyer asks an assistant for a shortlist of providers
- Businesses that serve customers in more than one language
- Anyone whose AI answers today are wrong: an old address, a closed branch, a service you no longer offer
- A business with no website and no Google Business Profile; start with web design for service businesses
- A business that needs enquiries this week; paid ads are faster
What AI assistants read about your business
AI assistants build their picture of you from several sources at once. The main ones are your website, your Google Business Profile, review platforms, business directories, LinkedIn and articles that mention you. If these sources disagree, the assistant either picks one at random or leaves you out. That is why consistency comes before anything clever.
How the AI SEO process works
The process takes about four weeks for a small service business. Most of it happens inside the SEO strategy, not as a separate project.
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Week 1
Baseline
I record what AI assistants currently say about you and your competitors, for 10-20 real customer questions.
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Week 1-2
Fix the facts
Entity description, Google Business Profile, directories and social profiles aligned.
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Week 2-3
Build the pages
Answer-first sections, FAQs, structured data and llms.txt on your site.
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Week 4, then monthly
Re-check
The same questions asked again, with the changes recorded.
How much does AI SEO cost?
AI SEO is part of the SEO strategy, which costs €300 one-off. Monthly monitoring and content updates are part of the monthly growth plan, €250-300 per month. Larger sites are quoted after the free audit.
| Option | Price (EUR, net) | Includes |
|---|---|---|
| SEO strategy with AI SEO | €300 one-off | Keyword-to-page map, entity and schema plan, answer-first content plan, AI visibility baseline |
| Monthly growth plan | €250-300 / month | Content, links, AI mention checks, monthly report |
| New website | from €500 | Built answer-first, with schema and llms.txt from day one |
See every price in the website and SEO cost calculator.
AI SEO in practice
I build every client site with the foundations AI assistants read: structured data, clear service pages and FAQ sections.
The studio's Knowledge Zone answers the questions clients used to ask by message. Does it hurt? How long does it last? What does healing look like? That is most of the raw material for AI answers. AI search is the next layer on this project.
This site uses the same method: one entity description, full schema, llms.txt and answer-first pages in four languages.
AI SEO questions
What is the difference between AI SEO, GEO and AEO?
They describe the same work. AI SEO is the umbrella term. GEO, generative engine optimization, focuses on tools that write answers, such as ChatGPT. AEO, answer engine optimization, focuses on structuring content so any engine can lift a direct answer.
Do I still need classic SEO if I do AI SEO?
Yes. AI assistants lean on search indexes and well-structured websites to find and check facts. A site that ranks poorly and says little is hard for an AI to recommend. AI SEO builds on classic SEO; it does not replace it.
Can you guarantee my business will appear in ChatGPT?
No, and nobody honestly can. AI answers change with the question, the user and the model. AI SEO improves the odds that you are mentioned, and that what is said about you is accurate.
How do you measure AI SEO results?
I ask ChatGPT, Gemini, Perplexity and Google's AI Mode 10-20 questions your customers really ask. I record whether you are mentioned, whether the facts are correct and which sources are cited. The same questions are repeated after the work and then monthly.
What is llms.txt?
llms.txt is a plain-text file at the root of your website that summarizes who you are and links to your key pages. It gives AI tools a clean overview of your site. It is cheap to add and does no harm, but it is one small signal among many.
How long does AI SEO take to work?
Fixes to your profiles and structured data can show up in AI answers within a few weeks, as tools re-read the sources. Content changes usually take 1-3 months, the same as classic SEO.
Find out what AI says about your business
The free SEO audit now includes a short AI visibility check: five customer questions, asked in ChatGPT and Google's AI Mode, with the answers recorded. You see where you stand before you pay for anything.