Project brief · about 10 minutes

Project brief: tell me what you need, and I'll send a real proposal

This project brief covers your website, Google Business Profile, content, ads and goals in eight short sections. Only your name and email are required.

Skip anything you like. Half a brief is still far more than a contact form. I'd rather have real answers to eight questions than invented answers to thirty.

0 of 8 sections started

The website

What we are building, or what we are fixing.

Do you have a site now? Paste the address

What do you need?

A new site from scratch A redesign of my current site A single landing page Keep the site, fix the SEO

Which pages do you need? One per line, or just list your services What should a visitor do? The one action that matters most Design references Two or three sites you like, and one word on why Anything that must stay? Logo, colors, brand book, existing photos

Google Business Profile

For a business serving one city, this usually matters more than the website. Why local SEO matters for a small studio.

Do you have one? Do you ask customers for reviews now? Which city or area do you serve?

Content and blog

Content earns its place when it brings visibility, trust or a better-informed customer. Otherwise it's a cost.

Do you want a blog? What do customers ask you again and again? These are usually your best pages

Which languages does the site need?

Any other language? Content can be produced in any language

Google Ads

Ads buy the top of the page while SEO earns it. They stop the day you stop paying, so they work best on a site that already converts.

Have you run Google Ads before? What monthly ad budget are you considering? Which services are actually worth advertising? What counts as a result you'd pay for?

Backlinks and authority

Earned links only. I won't buy them. For a local business they rarely help and sometimes cause damage.

Has anyone built links for you before? Who already mentions you, online or offline? What do you have that's genuinely worth citing? Which competitors keep outranking you?

Automation and measurement

The repetitive half of the work, and the part that tells you whether any of it worked.

What eats your time every week? The thing you'd hand over first

What would you like automated?

Review requests Enquiry routing Booking reminders Draft replies to reviews Monthly reporting Nothing yet

Can you tell which marketing brings customers today? What tools do you already pay for? Booksy, Calendly, Meta Ads, a website builder

The practical part

The two questions that decide what is realistic.

When do you need this live? Rough budget A range is fine. It changes what I recommend, not whether I reply What does success look like in six months? In your words, not marketing ones

Almost done

Where should I send the proposal?

These two fields are the only required ones on the page. I read every brief myself, so you'll get a reply from a person, not an automated sequence.

Your name required Email required Business name Anything I haven't asked about?

Not ready for all that?

Get a price range first

The website cost calculator asks five questions and shows a price range on the page. No email is needed to see it.

Open the website cost calculator +48 516 492 854