Case studies · six businesses
These SEO case studies cover six service businesses in Poland, Czechia, Estonia and the US. Each one was good at its work and hard to find in search. What changed was never only the design. It was the order in which the layers were built.
Each project applied the same method to a different market. I researched how people search, built pages to match that demand, and answered buyer doubts before the contact form.
| Client | Industry | City | Languages | What I built | Status |
|---|---|---|---|---|---|
| Permanent Guru | Permanent makeup & nails | Poznań, Poland | Polish | Website, local SEO, Google Business Profile, review workflow, content | 6 of 8 layers live |
| Massage4You | Massage & wellness | Poznań, Poland | Polish, English | Website, service architecture, booking UX, local keywords | 6 of 8 layers live |
| Stin Tattoo Studio | Tattoo studio | Prague, Czechia | English, Czech | Style-led portfolio, local SEO, aftercare content | 7 of 8 layers live |
| Beauty Massage | Massage studio | Prague 4, Czechia | Czech, English, Russian | Trilingual site, SEO architecture, positioning | 5 of 8 layers live |
| Migrona OÜ | B2B freight forwarding | Tallinn, Estonia | English, Estonian, Russian | B2B website, service architecture, trust content | 4 of 8 layers live |
| Kevuru Games | Game art & development | USA / Poland | English | SEO content, service pages, infographics (in-house role) | Content only |
Four projects are beauty and wellness studios. One is a B2B freight forwarder, and one is a content role inside a games studio. The mix is deliberate: it tests whether the method works outside one niche.
Every treatment became its own search market: brows, lips, eyeliner, removal, lamination and reconstruction each got a dedicated page. The website, Google Business Profile and review requests run as one loop.
Forty-odd treatments were reorganized by problem, technique and occasion. A first-time visitor can now find the one treatment they came for without reading the whole menu.
The portfolio is organized by style, because style is how people search for a tattoo. Aftercare content answers healing questions and ranks for them.
One certified masseuse competing against wellness chains. The site is built on what a chain cannot copy: her deep technique list, and the fact that she does every treatment.
No walk-in trade, no map pack and a buyer who compares four forwarders before emailing any. Services, hub network and insurance are stated precisely enough to be quoted against.
An in-house marketing copywriter role, not a client build. I wrote SEO content, service pages and infographics for buyers in the US and Poland who read the same English differently.
Every project followed the same order of operations. Demand research came first, trust questions went onto the page, and each language was built as its own market.
No sitemap gets drawn until I know what people actually type. The structure of the site mirrors the structure of the demand. That is why the service menus differ so much between these six.
Does it hurt? How long does it last? Is my cargo insured? The questions people ask in DMs and phone calls get answered before the form, not after it.
Polish, English, Czech, Estonian and Russian versions are each built for how that audience searches. None of them is machine-translated over the top of the first.
Tell me what your business does and where you want to be found. I will tell you which layer is missing and what it would take to build it.
Local SEO · Google Business Profile optimization · Web design for service businesses · AI SEO