What moves the map pack, what wastes an afternoon, and the order to do it in with two hours a week. Written for a studio of one, not a marketing department.
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Insights · local SEO guides
Local SEO guides written from real projects
These local SEO guides come from building search visibility for studios in Poznań, Prague and Tallinn. Each one covers what worked, what cost money and taught nothing, and why the order of work matters more than any single tactic.
Insights
Latest guides
Each guide answers one practical question for a small service business. New guides appear when a project teaches something another owner can use.
Where they come from
What are these guides based on?
Every guide comes out of a real project for a real small business. When a number is quoted, it is one I watched move. When something is called a waste of money, it is usually because I spent it.
The projects behind them include a permanent makeup studio, a massage practice, a tattoo studio and a game art company. You can read about each one in the SEO case studies.
There is no publishing schedule. Guides written to fill a calendar are worth what they cost to write.
Topics
What topics do the guides cover?
The guides cover local SEO for small service businesses, what to build first on a small budget, and visibility in AI assistants.
- Local SEO: the map pack, Google Business Profiles and reviews
- What to build first when the budget covers only one thing
- Being found by ChatGPT and other AI assistants, not only by Google
- Costs, in real numbers, and what they bought
- Mistakes, including my own
Who it is for
Who are these guides for?
They are for the owner who is also the marketing department. Most local SEO advice assumes a team and a budget. With two hours a week, that advice is not wrong so much as impossible.
So each guide says what to do first, what can wait a quarter and what to skip. If you would rather not do it yourself, the local SEO service covers the same ground as paid work. A free SEO audit tells you which part you actually need.
Pricing
See what it would cost you
Five questions give you a real price range and a line-by-line breakdown, shown on the page with no email required.